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Doing business in the Middle East: The business meeting

Global business is tricky, but with 96 percent of the world’s consumers living outside of the United States, selling your products or services internationally could be a huge opportunity. In my last column, I shared some of my experiences working with a region of the world that Cosmetic Specialty Labs, Inc. has exported to for several years, the Middle East. Today, I will continue that conversation by sharing how a typical business meeting is run in the region.

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